Portfolio Categories: News

Players from the Atlanta Hawks showed up to the Generation Now studios and participated in a beat-making competition, and presented our founders – DJ Drama, Lake, and Don Cannon – with custom jerseys.

Seddy Hendrinx sits down with @RAP for an interview and discusses how he signed to Generation Now, working with T-Pain, and explains who Seddy Hendrinx is.

Jack Harlow won big at the 2022 MTV Video Music Awards, taking home 4 moonmen. Jack won in the following categories: BEST COLLABORATION – Lil Nas X, Jack Harlow – “INDUSTRY BABY” BEST ART DIRECTION – Lil Nas X, Jack Harlow – “INDUSTRY BABY”BEST VISUAL EFFECTS – Lil Nas X, Jack Harlow – “INDUSTRY BABY”SONG […]

Seddy Hendrinx sits down for an interview on Amazon Music’s Connected With Wayno.

Seddy Hendrinx performs “Lights” (Live Performance) from his newly released EP “Well Sed” as part of UPROXX Sessions. Stream/download: https://seddy.lnk.to/WellSed

Sonny Digital and Seddy Hendrinx visit the No Jumper studio in Los Angeles to talk to Adam22 about their new projects, signing with Generation Now, and more.

Sonny Digital sits down with UPROXX Music for the latest episode of their series “HOW I BLEW UP”. In the interview, he talks about the $300 beat that gave him and Future their first Billboard Hot 100 hit, his influences, his hit single “RACKS” and even his very first check producing.

Jack Harlow dropped by the neighborhood to speak with Big Boy about his new album “Come Home the Kids Miss You,” growing up around hip-hop, his old music, and childhood freestyle stories with his mother. The artist also discusses his decision to stay sober, the NBA Celebrity All-Star Game, and his friendship with Drake. Plus, […]

DJ Drama joins Seddy Hendrinx for a sit down on Shade45’s SWAY’S UNIVERSE. During the interview, Seddy talks about his upcoming project “Well Sed”, signing with Generation Now, and drops a freestyle.

Producer Sonny Digital wants more. After putting his touch on some of hip-hop’s biggest hits, from ILoveMakonnen’s “Tuesday” to Travis Scott’s “Stargazing,” Sonny Digital is ready to take a step further in his career after signing with Generation Now as a recording artist. “It feels great. I have genuine support,” Digital tells Billboard.com in the […]