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Portfolio Categories: News

Seddy Hendrinx Announced For Yung Bleu’s Moon Boy Tour

Generation Now’s Seddy Hendrinx will join Yung Bleu on the road for his Moon Boy Tour, along with Noby and Ann Marie. The tour kicks off on August 26th in Minneapolis, MN, before continuing through October, making stops in Chicago, Detroit, Cleveland, Boston, New York, Houston and Los Angeles. The final date will be October […]

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Jack Harlow Announces “The Creme De La Creme Tour”

Presented by Rolling Loud & Live Nation, Jack Harlow announces dates for “The Crème De La Crème Tour,” returning to the road for the first time in nearly 2 years. Kicking off in Orlando, FL on September 8th, the headlining, nationwide trek will run through the Fall, concluding in Indianapolis, IN on November 19th. Additional dates […]

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Press | Our Founders Sit Down With AudioMack

For the latest episode of Audiomack’s Own The Label series, hosted by Billboard Hip-Hop Editor Carl Lamarre, Generation Now’s founders — DJ Drama, Don Cannon and Leighton “Lake” Morrison — share their origin story, developing artists from the ground up, and valuable gems for independent label owners trying to break into the industry.

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Press | Jack Harlow Does First We Feast’s “HOT ONES”

For the Season 15 premiere of First We Feast’s Hot Ones, Jack Harlow fulfills his teenage dream of sitting across from Sean Evans “IN THE STUDIO” and taking on the wings of death. Along the way, Harlow discusses his Louisville roots, his love of ranch, and the art of the ad-lib.

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