• Contact Generation Now
  • A&R
    - williejoe@thegenerationnow.com
    - royce@thegenerationnow.com

    - lake@thegenerationnow.com

    Merch & Design
    - tc@thegenerationnow.com
    - Reddz@thegenerationnow.com

Portfolio Categories: News

Generation Now x Atlanta Hawks

Players from the Atlanta Hawks showed up to the Generation Now studios and participated in a beat-making competition, and presented our founders – DJ Drama, Lake, and Don Cannon – with custom jerseys.

Read More

Jack Harlow Takes Home 4 Moon Men at 2022 VMAs

Jack Harlow won big at the 2022 MTV Video Music Awards, taking home 4 moonmen. Jack won in the following categories: BEST COLLABORATION – Lil Nas X, Jack Harlow – “INDUSTRY BABY” BEST ART DIRECTION – Lil Nas X, Jack Harlow – “INDUSTRY BABY”BEST VISUAL EFFECTS – Lil Nas X, Jack Harlow – “INDUSTRY BABY”SONG […]

Read More

Press | Sonny Digital For UPROXX’s “How I Blew Up”

Sonny Digital sits down with UPROXX Music for the latest episode of their series “HOW I BLEW UP”. In the interview, he talks about the $300 beat that gave him and Future their first Billboard Hot 100 hit, his influences, his hit single “RACKS” and even his very first check producing.

Read More

Press | Jack Harlow Interview on Big Boy’s Neighborhood

Jack Harlow dropped by the neighborhood to speak with Big Boy about his new album “Come Home the Kids Miss You,” growing up around hip-hop, his old music, and childhood freestyle stories with his mother. The artist also discusses his decision to stay sober, the NBA Celebrity All-Star Game, and his friendship with Drake. Plus, […]

Read More

Sonny Digital Joins The Generation Now Family!

Producer Sonny Digital wants more. After putting his touch on some of hip-hop’s biggest hits, from ILoveMakonnen’s “Tuesday” to Travis Scott’s “Stargazing,” Sonny Digital is ready to take a step further in his career after signing with Generation Now as a recording artist. “It feels great. I have genuine support,” Digital tells Billboard.com in the […]

Read More