Generation Now’s co-founders, DJ Drama, Don Cannon and “Lake” Morrison, have all been named to Billboard’s annual R&B/Hip-Hop Power Players for 2023. Below is an excerpt from the Billboard article.
Generation Now enjoyed another fruitful year courtesy of stars Lil Uzi Vert and Jack Harlow. In February, Uzi scored his seventh top 10 on the Hot 100 with his Jersey club hit, “Just Wanna Rock,” which also reached No. 1 on the Hot Rap Songs chart after its adoption as an anthem for the Philadelphia Eagles’ Super Bowl run. Harlow netted his third top 10 on the Billboard 200 and first No. 1 on Top Rap Albums with Jackman. He also evolved into a TV darling, starring in the modern-day remake of the 1990s cult classic White Men Can’t Jump and appearing in Lil Dicky’s FX comedy series, DAVE. “This year, we took Generation Now to a whole new level,” says Morrison. “We are most proud of all our work in Atlanta to better the community and empower the youth while continuing to push the culture forward and create opportunity.”