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Portfolio Categories: News

Lil Uzi Vert Featured in Heron Preston’s New Calvin Klein Campaign

Lil Uzi Vert is among a list of notable faces enlisted for Heron Preston’s new Calvin Klein collection, which launched this week. “I just wanted to find a universal language that speaks to a global audience,” Preston, who earlier this year unveiled the Spring/Summer 2021 campaign for his namesake brand, said in a press release. […]

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New Merch: Generation Now Socks

We just dropped a very limited run of Generation Now socks in three colorways. Visit our online store to purchase one now. Order now at https://shop.thegenerationnow.com/

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Press | Jack Harlow Covers Spin Magazine

Jack Harlow covers the latest issue of SPIN, where the Kentucky native talks about his aspirations for the top spot and building a legacy at the age of just 22. Check out the full story at SPINMag.com.

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Press | DJ Drama, Don Cannon & Lake on The Bootleg Kev Podcast

In Episode 38 of The Bootleg Kev Podcast, Bootleg Kev sits down with Generation Now founders DJ Drama, Don Cannon and Lake Sheezy talk about their legendary history in the rap game, Drama’s Gangsta Grillz mixtape series and the mixtape era, how they discovered Lil’ Uzi Vert, the success of Jack Harlow, why Atlanta has […]

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