• Contact Generation Now
  • A&R
    - williejoe@thegenerationnow.com
    - royce@thegenerationnow.com

    - lake@thegenerationnow.com

    Merch & Design
    - tc@thegenerationnow.com
    - Reddz@thegenerationnow.com

Press | Our Founders Sit Down With AudioMack

For the latest episode of Audiomack’s Own The Label series, hosted by Billboard Hip-Hop Editor Carl Lamarre, Generation Now’s founders — DJ Drama, Don Cannon and Leighton “Lake” Morrison — share their origin story, developing artists from the ground up, and valuable gems for independent label owners trying to break into the industry.