Meet Generation Now, The Record Label Cultivating Future Rap Phenoms:
The immediate success of DJ Drama, Leighton “Lakeshow” Morrison and Don Cannon’s record label, Generation Now, was a gift and a curse.
The label’s flagship artist, Lil Uzi Vert, quickly rose in popularity after the release of his Luv Is Rage mixtape in 2015. Since then, he has garnered over a billion streams, earned multiplatinum hit singles (Bad & Boujee and XO Tour Llif3) and nabbed a spot on the Cash Kings list, bringing in $19.5 million.
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