DJ Drama, born in Philadelphia, Pennsylvania has become an internationally recognized disc jockey. His first studio album in 2006, titled Gangsta Grillz, showed hip-hop heads what all he could contribute to the industry as a producer. To say the least, the album was a success. In 2014 Drama was announced as the new A&R for Atlantic Records.

In 2011 DJ Drama continued to build his hip-hop empire alongside Don Cannon, and DJ Sense when they founded Aphilliates Music Group, under which he released albums, Third Power and Quality Street Music.

Much like DJ Drama, Cannon has become a household name across the nation in reference to hip-hop. His production credits list a who’s who of hip hop’s Top 10 rappers including Outkast “The Art of Storytelling Part 2” featuring Marsha Ambrosius, Young Jeezy “Go Crazy” featuring Jay-Z, 50 Cent’s “Man Down,” Ludacris’ “Everybody Hates Chris” and “Undisputed” featuring Floyd Mayweather, and Fabolous’ “Jokes on you.”

Born and raised in Philadelphia, Pennsylvania the music maven began his hip-hop journey at the young age of five with his first set of turntables. He went on to attend popular HBCU, Clarke Atlanta University and upon graduation he received the unofficial title as Music Director for Sirius Satelite Radio’s “Shade 45” on “The Aphilliates; The Streets Is Watchin,”co-hosted a show on Atlanta’s WHTA HOT 107.9 FM, and most notably helped to popularize the Gangsta Grillz mixtape series.

For the past ten years, Lake Sheezy, also known as Lake Show, hoped for a label with DJ legends, Cannon and Drama. Those hopes have finally become a reality with their label Generation Now.

While the majority of the label’s artists consist of hip-hop’s up-and-coming; Generation Now aims to have a diverse collective.

Up-and-coming artists, Uzi Vert, Skeme and Ly Quin are the first of many fresh talents to be signed to the label.